News & Insights
What older Australians think about aged care brands
Findings from the CarePulse survey of Australians aged 50 and over, and articles on brand, awareness and how families choose.
Latest
Channels and media
Where families actually look when choosing aged care, and where your marketing budget is going instead
4 June 2026 • 5 min read
There is usually a gap between where aged care providers spend and where families actually look. Closing it is one of the cheapest ways to improve marketing return, and it needs no extra budget.
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All articles
Channels and media
4 June 2026 • 5 min read
ReadWhere families actually look when choosing aged care, and where your marketing budget is going instead
Trust and reputation
30 April 2026 • 6 min read
ReadTrust is the category's currency: what the Royal Commission did to aged care brands
How families decide
26 March 2026 • 6 min read
ReadThe aged care decision is made by a committee you cannot see
Brand awareness
20 February 2026 • 6 min read
ReadWhy unprompted awareness matters more than you think in aged care
In the news
CarePulse findings, as reported by the aged care trade press.
Opinion of sector shaped by news coverage
Katarina Lloyd Jones reports on CarePulse's first quarterly survey of Australians aged 50 and over: what news about providers does to how people see them.
Read the storyPast issues of the CarePulse Brief
Every issue, with the full findings and the numbers behind them. Subscribers get access from the link in their welcome email and in every issue.
The CarePulse Brief
Monthly. What families and older Australians actually think about aged care brands, from the only continuous consumer brand tracker in Australian aged care.
Findings you cannot get anywhere else, and what they mean for the brands competing in your market.