How CarePulse Works
CarePulse is an advanced brand tracking solution tailored specifically for Australian aged care providers. It delivers region-specific, actionable insights quarterly, enabling your organisation to understand brand performance, consumer perceptions, and competitive positioning clearly and consistently.
Who We Speak To
Decision-Makers (Aged 50–65)
Individuals who may have parents or relatives currently needing aged care services, involved in selecting aged care providers.
Prospective Clients (Aged 65+)
Individuals who are themselves potential or current users of aged care services.
Research Methodology
Geographic Precision
Respondents are assigned to specific ACPRs based on their postcode, ensuring accurate and relevant local insights.
Quarterly Frequency
Surveys are conducted quarterly to consistently track trends and shifts in brand performance and market perception.
Quality Assurance
Responses undergo rigorous quality control checks, ensuring accuracy, consistency, and reliability in the insights provided.
What We Measure
CarePulse tracks the full brand journey from awareness through to trust and advocacy, providing a complete picture of brand health in every region.
Brand Awareness and Recognition
Brand Consideration and Preference
Advertising Recall and Channel Effectiveness
Detailed Brand Attributes (Importance + Association)
Service Knowledge and Perceptions
Advocacy and Recommendation (NPS)
Trust and Reputation (CarePulse Trust Index™)
Positive and Negative Sentiment Tracking
CarePulse Omnibus Survey
Add your urgent research questions to our quarterly fieldwork for fast, reliable answers from the same aged care decision-makers we track nationally.
How It Works
Submit 1-5 custom questions each quarter (additional per-question cost applies). Results delivered through your CarePulse dashboard with full ACPR breakdowns, typically within days of fieldwork completion.
Perfect For:
Testing campaigns before launch
Measuring response to new services
Investigating reputation issues
Validating strategic decisions
Skip the complexity and lead times of standalone research. Get the answers you need using CarePulse's proven methodology and representative sample, at a fraction of traditional research costs.
Dashboard and Reporting
CarePulse delivers insights through a sophisticated and intuitive online dashboard, accessible at any time via your secure, password-protected login.
Select a module to preview an example view.
Brand funnel, your brand vs competitive set
Teal is your brand, grey is the competitive set average. Illustrative data only.
ACPR-Level Tracking
CarePulse enables detailed tracking across metro ACPRs, including:
Precise Postcode-Level Assignment
Our sophisticated mapping system ensures each respondent is accurately assigned to their corresponding ACPR based on postcode data, providing granular local insights.
Robust Sample Sizes
We maintain consistent, statistically significant sample sizes across all tracked regions, ensuring reliable and actionable data for every ACPR.
Benefits to Your Organisation
Strategic clarity
Understand exactly how your brand is perceived regionally and comparatively.
Cost-effective
Gain comprehensive insights at a fraction of traditional research costs.
Action-oriented
Receive insights that empower clear, strategic decision-making.
Competitive Intelligence
Benchmark your brand's performance directly against competitors, identifying strengths, weaknesses, and opportunities.
Marketing Effectiveness
Track the effectiveness of your marketing communications, enabling you to adjust strategies responsively.
Improved Decision-Making
Make informed decisions supported by comprehensive data rather than assumptions or anecdotal feedback.